Persuasive Writing

About this strategy guide.

This strategy guide focuses on persuasive writing and offers specific methods on how you can help your students use it to improve their critical writing and thinking skills.

Research Basis

Strategy in practice, related resources.

Students often score poorly on persuasive writing assessments because they have no authentic audience or purpose; thus their counterarguments and rebuttals are weak. However, if they see writing as personally meaningful and a useful way to express their needs and desires, they will want to improve their skills in writing style, content, spelling, and other mechanics. Research shows that young children are capable of anticipating their readers’ beliefs and expectations when writing for familiar readers to get something they want and when prompted to think about their audience’s perspective while writing. 1 Teachers can also guide students to analyze examples of persuasive writing and understand the author’s purpose. Before writing a persuasive piece, students should understand how persuasion is used orally in everyday life by practicing making short, convincing speeches about something that’s important to them. 2 1 Wollman-Bonilla, J. (2000). Family message journals: Teaching writing through family involvement. Urbana, IL: National Council of Teachers of English.

2 Wollman-Bonilla, J. (2000). Family message journals: Teaching writing through family involvement. Urbana, IL: National Council of Teachers of English.

Here are some ways you can help your students master persuasive writing:

Vary the types of assignments you give to meet the different learning needs, styles, and interests of your students. If students sense that voicing their opinions may lead to change, it can motivate them to formulate effective arguments for their positions and propose possible solutions.

Through a classroom game and resource handouts, students learn about the techniques used in persuasive oral arguments and apply them to independent persuasive writing activities.

Students analyze rhetorical strategies in online editorials, building knowledge of strategies and awareness of local and national issues. This lesson teaches students connections between subject, writer, and audience and how rhetorical strategies are used in everyday writing.

The Persuasion Map is an interactive graphic organizer that enables students to map out their arguments for a persuasive essay or debate.

Students examine the different ways that they write and think about the role writing plays in life.

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Learn About Persuasive Writing Techniques and Tips

Table of Contents

Persuasive writing is a kind of creative writing strategy that uses words and phrases in a way to convince the readers. By using appropriate persuasive writing techniques, as a writer, you can persuade your readers and make them believe your ideas, and perform an action. Moreover, to showcase to your audience that you know a lot about your field of study, you can implement persuasive writing strategies in your work. Basically, this kind of writing necessitates extensive research and knowledge of the subject. In general, Good persuasive writing not only explains why the author’s views are right but also why the opposing viewpoint is wrong. Most importantly, all these things will allow the reader to follow in the author’s footsteps and understand things from the author’s point of view.

Do you know how to include persuasive writing techniques in your work? In case, you have no idea, keep on reading this blog post. Here, you will understand everything about persuasive writing strategies.

Steps for Persuasive Writing

Here we will discuss some persuasive writing tips.

1. Plan outline

Planning is the first step. To write an effective essay, the writer should follow the reader’s prospect. Which side the reader is more prompted to favor?

The writer should decide which issue he wishes to advocate? The writer must be ready to present enough evidence to defend his side. He should have a solid command over the topic. Gather information from multiple sources and reference works for incorporating the correct persuasive writing techniques in your writing. Communicate with teachers and subject matter experts. Highlight key points and relevant facts. The author must understand both parts of the matter. Also, identify the key points for the opponent’s view. 

To frame an outline, bring the evidence in support of his document.

2. Draft the essay

The introductory paragraph should be self-explanatory and should hold the audience’s attention. Begin the paragraph with an emphatic statement, statistic, quotation or question. The thesis should be clear about the writer’s intention. Each sentence in a paragraph should give evidence such as real-life explanations, accepted and relevant facts, quotations from experts, data, and statistics in support of it. 

Learn several ways to support your argument like illustrating a situation and drawing comparisons. The audience may not have a deep knowledge of the topic. So the author must give some brief information. Summarize the concluding paragraph with strong evidence so that the reader is encouraged to take action. The closing lines should imply that the immediate reaction is required. It should provoke readers to take the issue seriously and bestow the readers with definite solutions. 

3. Alter the essay

In this phase, the writer should review, reorganize and modify so that it can turn out to be the best one.

Review the below points.

The thesis should present the clear viewpoints of the author and also the opponent’s opinion. If the essay is still missing the preciseness, review it again and make the necessary changes.

4. Edit the essay

Next, proofread the document before publishing. Check grammar, punctuation, and editing to maintain the clarity and style of the document. Also, allow others to read it. They can find the mistakes more accurately. 

5. Publish the essay 

Finally, publish the essay and wait for feedback from the people. Allow friends and colleagues to read it. This will make the entire process more exciting.

Steps for persuasive writing

Read more: Understanding the Tips of Writing Persuasive Text.

Types of Persuasive Writing

The types of persuasive writing are:

1. Logos/Call to reason: In this type, the writer will use strong facts and evidence to assure the reader about your strong arguments. The use of graphs, numbers, and percentages can strengthen your writing. 

In the example, the numbers persuade the readers.

E.g. Eating 6 almonds and 10 raisins improves your health. 

2. Pathos/call to emotion: This type of writing is like an emotional appeal to the readers. The author uses a strong weapon of emotions. The emotional appeal allows the reader to follow the author’s side. 

For example, every day so many people die because of eating unhygienic food. 

Homeless people and animals have no one to take care of.

These sentences persuade the reader to have faith in the author’s writing. They will make a sentimental appeal in the minds of the people. You can also write about how to fight corruption, how to stand up against intolerance, and why people should not disrespect their elders.

3. Ethos/call to character: In such writings, the author attempts to portray his image as a person of virtue and character. Here, the writing will show his knowledge, moralities, and spirit. The reader will be a judge here and will decide if he wants to believe the writer or not. The common example is when famous people are endorsed through advertisements. 

For example, if a medical student wrote about the business will not be well-granted and credible

Types of persuasive writing

Why Students should learn it?

This type of writing explains to the students to carefully chose the words and develop rational discussions. Moreover, students will learn to present string evidence and use balanced and correct information with reasonable instances. They can also enhance their observations and develop their research skills. His opinion can make the article more credible. 

Techniques used in Persuasive Writing

Some  persuasive writing techniques,  that author can use are:

The Bottom Line

We hope you have now gained a better understanding of persuasive writing strategies. If you find it difficult to make your write-up more persuasive, reach out to us immediately. At, we have numerous assignment experts in diverse fields of study to assist you in writing persuasive assignments as per your needs. Simply utilize our online assignment writing services at a reasonable cost and enjoy the extraordinary scholastic benefits it offers.

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iCivics Curriculum Unit

Persuasive Writing

In this language arts unit, students learn how to “argue on paper” using a fictional case about a school dress code rule against band t-shirts. The lessons take them through the process of writing two persuasive essays: one supporting the rule and one opposing it. After the essays, we suggest having your class play the game Supreme Decision to see how these arguments relate to issues of freedom of speech in schools. Supreme Decision is an excellent fit with the language arts classroom because it requires reading comprehension and higher-order thinking skills in the application of rules and evaluation of arguments.

Lesson 1: So You Think You Can Argue

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Lesson 2: I Can't Wear What??

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Lesson 3: Lookin' for Evidence

Lesson 4: no rambling allowed, lesson 5: yeah, but..., lesson 6: the dreaded outline, lesson 7: emphasize, minimize, lesson 8: from outline... to essay, see how it all fits together.

Writing a Persuasive Essay

View in pdf format, the introduction.

Simply enough, the introductory paragraph introduces the argument of your paper. A well-constructed introductory paragraph immediately captures a reader’s interest and gives appropriate background information about the paper’s topic. Such a paragraph might include a brief summary of the ideas to be discussed in body of the paper as well as other information relevant to your paper’s argument. The most important function of the introductory paragraph, however, is to present a clear statement of the paper’s argument. This sentence is your paper’s thesis. Without a thesis, it is impossible for you to present an effective argument. The thesis sentence should reflect both the position that you will argue and the organizational pattern with which you will present and support your argument. A useful way to think about the construction of a thesis sentence is to view it in terms of stating both the “what” and the “how” of the paper’s argument. The “what” is simply the basic argument in your paper: what exactly are you arguing? The “how” is the strategy you will use to present this argument. The following are helpful questions for you to consider when formulating a thesis sentence:

Once you have answered these questions, the next step is to synthesize these answers into a single thesis sentence, or, if necessary, two thesis sentences.

For example: You want to convince your reader that the forces of industry did not shape American foreign policy from the late 19th century through 1914, and you plan to do this by showing that there were other factors which were much more influential in shaping American foreign policy. Both of these elements can be synthesized into a thesis sentence:

Fear of foreign influence in the Western hemisphere, national pride, and contemporary popular ideas concerning both expansion and foreign peoples had significantly more influence on American foreign policy than did the voices of industrialists.

This sentence shows the position you will argue and also sets up the organizational pattern of your paper's body.

The body of your paper contains the actual development of your paper’s argument. Each body paragraph presents a single idea or set of related ideas that provides support for your paper’s argument. Each body paragraph addresses one key aspect of your paper’s thesis and brings the reader closer to accepting the validity of your paper’s argument. Because each body paragraph should be a step in your argument, you should be mindful of the overall organization of your body paragraphs. The first step in writing an effective body paragraph is the construction of the first sentence of this paragraph, the topic sentence. Just as the thesis sentence holds together your essay, the topic sentence is the glue binding each individual body paragraph. A body paragraph’s topic sentence serves two main purposes: introducing the content of the paragraph and introducing the next step of your argument. It is important to keep in mind that the goal of the topic sentence is to advance your paper's argument, not just to describe the content of the paragraph. For example: The first part in your thesis on page two states that fear of foreign influence in the Western Hemisphere had more influence on American foreign policy than did industry. Thus, you need to elaborate on this point in your body paragraphs. An effective topic sentence for one of these paragraphs could be:

American fear of foreign influence was a key factor in the United States’ actions in the Spanish-American War. Subsequent body paragraphs might offer further evidence for the idea presented in this body paragraph.

A good way to test the strength of both your topic sentences and your argument as a whole is to construct an outline of your paper using only your paper's thesis statement and topic sentences. This outline should be a logical overview of your paper's argument; all of your paper’s topic sentences should work together to support your thesis statement.

The Conclusion

A basic purpose of your paper’s concluding paragraph is both to restate the paper’s argument and to restate how you have supported this argument in the body of the paper. However, your conclusion should not simply be a copy of your introduction. The conclusion draws together the threads of the paper’s argument and shows where the argument of your paper has gone. An effective conclusion gives the reader reasons for bothering to read your paper. One of the most important functions of this paragraph is to bring in fresh insight. Some possible questions to consider when writing your conclusion are:

While the organization and structure described in this handout are necessary components of an effective persuasive essay, keep in mind that writing itself is a fluid process. There are no steadfast rules that you need to adhere to as you write. Simply because the introduction is the first paragraph in your essay does not mean that you must write this paragraph before any other. Think of the act of writing as an exploration of ideas, and let this sense of exploration guide you as you write your essay.

by Adam Polak ’98 and Jen Collins ’96

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  1. Persuasive Writing

    This strategy guide focuses on persuasive writing and offers specific methods on how you can help your students use it to improve their critical writing and thinking skills

  2. Persuasive writing

    Persuasive writing intends to convince readers to believe in an idea or opinion and to do an action.Many writings such as criticisms, reviews, reaction papers, editorials, proposals, advertisements

  3. Learn and Understand About Persuasive Writing Techniques

    By using appropriate persuasive writing techniques, as a writer, you can persuade your readers and make them believe your ideas, and perform an action. Moreover, to showcase to your audience that you know a lot about your field of study

  4. Persuasive Writing

    The lessons take them through the process of writing two persuasive essays: one supporting the rule and one opposing it. After the essays, we suggest having your class play the game Supreme Decision to see how

  5. Persuasive Writing Unit

    Persuasive writing intends to influence how someone thinks, feels, acts, and makes decisions in relation to a particular issue, idea, or proposal. The writer is making a case and using language in a deliberative manner