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What is media literacy, and why is it important?

The word "literacy" usually describes the ability to read and write. Reading literacy and media literacy have a lot in common. Reading starts with recognizing letters. Pretty soon, readers can identify words -- and, most importantly, understand what those words mean. Readers then become writers. With more experience, readers and writers develop strong literacy skills. ( Learn specifically about news literacy .)

Media literacy is the ability to identify different types of media and understand the messages they're sending. Kids take in a huge amount of information from a wide array of sources, far beyond the traditional media (TV, radio, newspapers, and magazines) of most parents' youth. There are text messages, memes, viral videos, social media, video games, advertising, and more. But all media shares one thing: Someone created it. And it was created for a reason. Understanding that reason is the basis of media literacy. ( Learn how to use movies and TV to teach media literacy. )

The digital age has made it easy for anyone to create media . We don't always know who created something, why they made it, and whether it's credible. This makes media literacy tricky to learn and teach. Nonetheless, media literacy is an essential skill in the digital age.

Specifically, it helps kids:

Learn to think critically. As kids evaluate media, they decide whether the messages make sense, why certain information was included, what wasn't included, and what the key ideas are. They learn to use examples to support their opinions. Then they can make up their own minds about the information based on knowledge they already have.

Become a smart consumer of products and information. Media literacy helps kids learn how to determine whether something is credible. It also helps them determine the "persuasive intent" of advertising and resist the techniques marketers use to sell products.

Recognize point of view. Every creator has a perspective. Identifying an author's point of view helps kids appreciate different perspectives. It also helps put information in the context of what they already know -- or think they know.

Create media responsibly. Recognizing your own point of view, saying what you want to say how you want to say it, and understanding that your messages have an impact is key to effective communication.

Identify the role of media in our culture. From celebrity gossip to magazine covers to memes, media is telling us something, shaping our understanding of the world, and even compelling us to act or think in certain ways.

Understand the author's goal. What does the author want you to take away from a piece of media? Is it purely informative, is it trying to change your mind, or is it introducing you to new ideas you've never heard of? When kids understand what type of influence something has, they can make informed choices.

When teaching your kids media literacy , it's not so important for parents to tell kids whether something is "right." In fact, the process is more of an exchange of ideas. You'll probably end up learning as much from your kids as they learn from you.

Media literacy includes asking specific questions and backing up your opinions with examples. Following media-literacy steps allows you to learn for yourself what a given piece of media is, why it was made, and what you want to think about it.

Teaching kids media literacy as a sit-down lesson is not very effective; it's better incorporated into everyday activities . For example:

  • With little kids, you can discuss things they're familiar with but may not pay much attention to. Examples include cereal commercials, food wrappers, and toy packages.
  • With older kids, you can talk through media they enjoy and interact with. These include such things as YouTube videos , viral memes from the internet, and ads for video games.

Here are the key questions to ask when teaching kids media literacy :

  • Who created this? Was it a company? Was it an individual? (If so, who?) Was it a comedian? Was it an artist? Was it an anonymous source? Why do you think that?
  • Why did they make it? Was it to inform you of something that happened in the world (for example, a news story)? Was it to change your mind or behavior (an opinion essay or a how-to)? Was it to make you laugh (a funny meme)? Was it to get you to buy something (an ad)? Why do you think that?
  • Who is the message for? Is it for kids? Grown-ups? Girls? Boys? People who share a particular interest? Why do you think that?
  • What techniques are being used to make this message credible or believable? Does it have statistics from a reputable source? Does it contain quotes from a subject expert? Does it have an authoritative-sounding voice-over? Is there direct evidence of the assertions its making? Why do you think that?
  • What details were left out, and why? Is the information balanced with different views -- or does it present only one side? Do you need more information to fully understand the message? Why do you think that?
  • How did the message make you feel? Do you think others might feel the same way? Would everyone feel the same, or would certain people disagree with you? Why do you think that?
  • As kids become more aware of and exposed to news and current events , you can apply media-literacy steps to radio, TV, and online information.

Common Sense Media offers the largest, most trusted library of independent age-based ratings and reviews. Our timely parenting advice supports families as they navigate the challenges and possibilities of raising kids in the digital age.

Niall McNulty

Niall McNulty

Navigating the Information Maze: The Imperative of Media Literacy in the Digital Age

In an era where information flows ceaselessly at our fingertips, the ability to discern fact from fiction is an essential skill. The modern digital landscape is a complex web of genuine news, advertisements, and, unfortunately, an ever-increasing amount of fake news and misinformation. As the State of the News Media reports by the Pew Research Center highlights, understanding the nature and impact of various news sources is crucial. Moreover, the digital space is rapidly evolving, bringing new opportunities and challenges in media consumption. This article delves into why media literacy is more important than ever and offers strategies to sharpen your critical thinking skills in the current information deluge.

Importance of media literacy

Inherent bias in media, media literacy as an educational tool, taking charge, critical thinking.

Media literacy is essential because it helps people understand the messages that are being communicated to them. With so many sources of information today, media literacy can help people identify reliable sources and filter through the noise to get at the truth. According to the National Association of Media Literacy Education , media literacy encompasses a range of competencies, including analysing the content and critically understanding the underlying messages. One significant concern is the role of social media in disseminating news. With the proliferation of news on social media platforms, the critical evaluation of content becomes even more imperative. For instance, recognising the editorial standards of a news source or the motives behind a piece of content is a foundational skill in media literacy. Moreover, in the current age of deepfakes and AI-generated content, being media literate involves not only comprehending but also scrutinising the authenticity of the content.

media literacy

Media literacy can help people recognise biases in the media and how they may affect their perception of an event or issue. For example, a conservative news outlet might only cover terrorist attacks to make people afraid. That same media organisation may also use emotional language to make readers feel negatively towards refugees and immigrants coming into their country. A progressive news site may promote equality for all genders or highlight how poverty affects minority communities. Media Literacy in Action by Renee Hobbs emphasises recognising biases and understanding how they can shape perceptions. For instance, in the 2020 U.S. Presidential Election, various media outlets exhibited biases in their coverage, which had the potential to influence public opinion. Understanding that media outlets may have inherent biases, whether due to ownership, editorial policies, or other factors, helps consumers critically analyse and view the information through a more objective lens. By recognising those biases, we can make decisions on how to respond to these sometimes emotive topics rationally.

Media literacy can also be used to learn about new ideas, cultures, and perspectives that may not have been previously considered. Understanding media may help you do better at school or work (e.g., writing a persuasive essay). Media literacy can also help people decide what they want to learn more about to fill in the gaps in knowledge the traditional media may have left out. Media literacy extends beyond just news consumption. In her book, Renee Hobbs illustrates how media literacy can be instrumental in fostering digital citizenship. By integrating media literacy into education, students can learn the nuances of online communication, develop critical thinking, and engage responsibly in digital spaces. For instance, educators can use current events, such as the global response to the COVID-19 pandemic, to teach students how to analyse various media narratives, identify credible sources, and understand the role of social media in shaping public opinion.

The more aware we are of what’s happening around us in our communities, schools, and workplaces – the better equipped we’ll be to create change. For example, we can use the media we consume to inform ourselves about what’s happening in our nation and world. The more aware we are of how certain groups are underrepresented or misrepresented by mainstream media, the more impetus for these groups to take charge of their representation through social media platforms like Twitter and blogs. Armed with media literacy skills, individuals can become consumers and responsible contributors to the media landscape. By understanding the dynamics of media representation, individuals and communities can leverage platforms such as blogs, podcasts, and social media to voice their perspectives and enact positive change. For example, the #BlackLivesMatter movement utilized social media to shed light on issues of racial injustice and catalyze discussions and actions worldwide.

Learning how to critically analyse media provides students with skills they need when entering college or starting their careers. A student who has mastered media literacy skills may comprehend a news article and understand how the reporter is framing it, read between the lines of social media posts for bias or intent , spot an advertisement from afar on TV. Critical thinking remains at the heart of media literacy. As digital citizens, we must consistently engage with media content thoughtfully and sceptically. By equipping ourselves with media literacy tools, we become informed consumers and ethical contributors in an increasingly interconnected world.

Media literacy is a skill that has been a part of the curriculum for decades, but its importance is on an all-time high particularly with the advent of deepfakes and AI-generated content . Not only does it allow students to analyse media in their lives and communities critically, but it also prepares them for college or careers. The evolving digital landscape requires a developed set of skills. Media literacy is no longer a luxury; it is a necessity. In navigating the vast ocean of information, let us commit to wielding the compass of critical thinking, guiding ourselves and our communities toward informed and responsible engagement with the media that shapes our world.

Did you enjoy this post? If yes, maybe you’d like to read an article I wrote about media literacy and artificial intelligence .

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Media and Information Literacy, a critical approach to literacy in the digital world

persuasive essays on media literacy

What does it mean to be literate in the 21 st century? On the celebration of the International Literacy Day (8 September), people’s attention is drawn to the kind of literacy skills we need to navigate the increasingly digitally mediated societies.

Stakeholders around the world are gradually embracing an expanded definition for literacy, going beyond the ability to write, read and understand words. Media and Information Literacy (MIL) emphasizes a critical approach to literacy. MIL recognizes that people are learning in the classroom as well as outside of the classroom through information, media and technological platforms. It enables people to question critically what they have read, heard and learned.

As a composite concept proposed by UNESCO in 2007, MIL covers all competencies related to information literacy and media literacy that also include digital or technological literacy. Ms Irina Bokova, Director-General of UNESCO has reiterated significance of MIL in this media and information landscape: “Media and information literacy has never been so vital, to build trust in information and knowledge at a time when notions of ‘truth’ have been challenged.”

MIL focuses on different and intersecting competencies to transform people’s interaction with information and learning environments online and offline. MIL includes competencies to search, critically evaluate, use and contribute information and media content wisely; knowledge of how to manage one’s rights online; understanding how to combat online hate speech and cyberbullying; understanding of the ethical issues surrounding the access and use of information; and engagement with media and ICTs to promote equality, free expression and tolerance, intercultural/interreligious dialogue, peace, etc. MIL is a nexus of human rights of which literacy is a primary right.

Learning through social media

In today’s 21 st century societies, it is necessary that all peoples acquire MIL competencies (knowledge, skills and attitude). Media and Information Literacy is for all, it is an integral part of education for all. Yet we cannot neglect to recognize that children and youth are at the heart of this need. Data shows that 70% of young people around the world are online. This means that the Internet, and social media in particular, should be seen as an opportunity for learning and can be used as a tool for the new forms of literacy.

The Policy Brief by UNESCO Institute for Information Technologies in Education, “Social Media for Learning by Means of ICT” underlines this potential of social media to “engage students on immediate and contextual concerns, such as current events, social activities and prospective employment.

UNESCO MIL CLICKS - To think critically and click wisely

For this reason, UNESCO initiated a social media innovation on Media and Information Literacy, MIL CLICKS (Media and Information Literacy: Critical-thinking, Creativity, Literacy, Intercultural, Citizenship, Knowledge and Sustainability).

MIL CLICKS is a way for people to acquire MIL competencies in their normal, day-to-day use of the Internet and social media. To think critically and click wisely. This is an unstructured approach, non-formal way of learning, using organic methods in an online environment of play, connecting and socializing.  

MIL as a tool for sustainable development

In the global, sustainable context, MIL competencies are indispensable to the critical understanding and engagement in development of democratic participation, sustainable societies, building trust in media, good governance and peacebuilding. A recent UNESCO publication described the high relevance of MIL for the Sustainable Development Goals (SDGs).

“Citizen's engagement in open development in connection with the SDGs are mediated by media and information providers including those on the Internet, as well as by their level of media and information literacy. It is on this basis that UNESCO, as part of its comprehensive MIL programme, has set up a MOOC on MIL,” says Alton Grizzle, UNESCO Programme Specialist. 

UNESCO’s comprehensive MIL programme

UNESCO has been continuously developing MIL programme that has many aspects. MIL policies and strategies are needed and should be dovetailed with existing education, media, ICT, information, youth and culture policies.

The first step on this road from policy to action is to increase the number of MIL teachers and educators in formal and non-formal educational setting. This is why UNESCO has prepared a model Media and Information Literacy Curriculum for Teachers , which has been designed in an international context, through an all-inclusive, non-prescriptive approach and with adaptation in mind.

The mass media and information intermediaries can all assist in ensuring the permanence of MIL issues in the public. They can also highly contribute to all citizens in receiving information and media competencies. Guideline for Broadcasters on Promoting User-generated Content and Media and Information Literacy , prepared by UNESCO and the Commonwealth Broadcasting Association offers some insight in this direction.

UNESCO will be highlighting the need to build bridges between learning in the classroom and learning outside of the classroom through MIL at the Global MIL Week 2017 . Global MIL Week will be celebrated globally from 25 October to 5 November 2017 under the theme: “Media and Information Literacy in Critical Times: Re-imagining Ways of Learning and Information Environments”. The Global MIL Feature Conference will be held in Jamaica under the same theme from 24 to 27 October 2017, at the Jamaica Conference Centre in Kingston, hosted by The University of the West Indies (UWI).

Alton Grizzle , Programme Specialist – Media Development and Society Section

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Media literacy essay.

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Media literacy is a new and important area within the interdisciplinary movement of new literacy studies (sociolinguistics, mass media, curriculum, and cultural studies, etc.). In this context, media literacy goes beyond reading and writing texts to also include (in a Freirian sense) reading and writing the world. As a new area of inquiry, media literacy involves (a) understanding how corporate for-profit media work, and their impact on educational, social, political, cultural, and linguistic practices; (b) understanding that educators, parents, and citizens need to be media literate to be able to participate in and for a democratic society; and (c) developing strategic abilities for searching, supporting, and/or creating independent, nonprofit alternative media.

There are several approaches to media literacy. Some draw on theoretical frameworks (cognitive, moral, ideological, etc.), and some on media analysis (advertising, news, content). The lack of media literacy potentially prevents citizens from effective participation in democratic systems. Democracy, as a freely elected and responsible government by popular consent, cannot exist without informed citizens. Therefore, the existence of independent media is a sine qua non for maintaining a democracy.

Evidence suggests that in the United States, corporate media are, in fact, becoming adjuncts of government to advance their common agendas and to develop policy that favors their interests. Consequently, corporate media are becoming unprecedentedly large (five major conglomerates) and diverse in their media businesses (many media modalities: radio, TV, film studios, magazines, etc.). The obvious consequence is that democracy becomes poorer—what some term a “capitalist ‘democracy,’” one involving consumer choice more than genuine democratic participation. Chomsky sees this process as an “assault on democracy” in which powerful corporate and essentially totalitarian entities linked to powerful states function in ways that are largely unaccountable to the public.

In this context, the technological revolution in communications is paradoxical. It provides the possibility for facilitating communication among people but also makes possible forms of domination and control by facilitating the hegemonic conjunction of market, military, and political interests through the creation of consensus and dissensus.

More than just “representing” reality, corporate controlled media increasingly construct reality—a reality convenient to their interests and their corporate and political allies. Ben Bagdikian points out that today, in the age of the communications superhighway, people live in two worlds: a “flesh-and-blood” world and a media-constructed world. As the latter becomes more ubiquitous, the first world becomes more illusive.

Understanding how media work implies also that we are aware of the psychological impact of media programming. In this context, authors such as Carlos Cortés document how media teach about cultural diversity and how consumers learn not only content information, but values, attitudes, sentiments, looks, perceptions, and culture. Noam Chomsky has pointed out in much of his work that a critical understanding of corporate media requires “intellectual self-defense” in which we become aware of our susceptibility to be influenced by propaganda and ideological control.

In the era of corporate media, TV and the Internet in particular are shaping students’ minds and learning experiences, both inside and outside the school. Chomsky argues that TV works in tandem with schools to indoctrinate students and therefore prevent them from asking questions that matter in their lives. Nonetheless, most of the media’s curriculum remains hidden and unrecognized. But this is not an obstacle for affecting the consumer. Actually, as Lilia Bartolomé and Donaldo Macedo point out, mass media educate more than teachers and parents combined.

Television as a media form is not limited to commercial broadcast programming. Alex Molnar, for example, has documented how Channel One has entered schools, often against the will of teachers and parents. He shows how the imposition of Channel One is largely unfavorable for schools and inappropriate for students who become captive consumers. This type of contract leads researchers such as Molnar to argue that the real purpose of Channel One is not to serve students but to indoctrinate them in a mercantilist and materialist mentality under the guise of “curriculum improvement.”

David Sholle provides several guidelines for relevant, local, and effective critical media literacy: (a) unwrapping the myths and excluding discourses; (b) placing media analysis into a theoretical and historical context to confront market-driven production and consumption; (c) connecting text and imagery with students’ experiences so as to allow them to express their allegiances, pleasures, and understandings; (d) helping teachers to operate as facilitators of critical media literacy by steering discussion to students’ literacy practices and targets of media propaganda; (e) facilitating students’ active engagement in remapping and expanding their views and positions for the purposes of strengthening democracy; and (f) building counterhegemonic strategies for oppositional practices.

In conclusion, media literacy is a pedagogy of questioning that is indispensable to democracy. To be media literate is to read critically and understand the texts and reality constructed in media sources, and in turn the power relations, myths, and types of control they assume. Not to have our students become media literate is ultimately undemocratic and contradicts the likelihood of a sustainable and just society.

Bibliography:

  • Bagdikian, B. H. (2004). The new media monopoly. Boston: Beacon Press.
  • Bartolomé, L., & Macedo, D. (1997). Dancing with bigotry: The poisoning of racial and ethnic identities. Harvard Educational Review, 67(2), 222–245.
  • Chomsky, N. (1989). Necessary illusions: Thought control in democratic societies. Cambridge, MA: South End Press.
  • Cortés, C. (2000). The children are watching: How the media teach about diversity. New York: Teachers College Press.
  • Cortés, C. (2005). How the media teach. In G. Schwarz & P. Brown (Eds.), Media literacy: Transforming curriculum and teaching (Yearbook Vol. 104, pp. 18–34). Chicago: National Society for the Study of Education.
  • Freire, P., & Macedo, D. (1987). Literacy: Reading the word and the world. Westport, CT: Bergin & Garvey.
  • Herman, E., & Chomsky, N. (1988). Manufacturing consent: The political economy of the mass media. New York: Pantheon.
  • Lankshear, C., & Knobel, M. (2003). New literacies: Changing knowledge and classroom learning. Buckingham, UK: Open University Press.
  • Molnar, A. (1996). Giving kids the business: The commercialization of American schools. Boulder, CO: Westview.
  • Semali, L. (2005). Why media literacy matters in American schools. In G. Schwarz & P. Brown (Eds.), Media literacy: Transforming curriculum and teaching (Yearbook Vol. 104, pp. 5–17). Chicago: National Society for the Study of Education.
  • Sholle, D., & Denski, S. (1995). Critical media literacy: Reading, remapping, rewriting. In P. McLaren, R. Hammer, D. Sholle, & S. Reilly (Eds.), Rethinking media literacy: A critical pedagogy of representation (pp. 7–31). New York: Peter Lang.

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persuasive essays on media literacy

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History of Media Literacy

Impact of media literacy, how to practice media literacy.

According to the Center for Media Literacy , a leading advocacy organization, media literacy "provides a framework to access, analyze, evaluate, create, and participate with messages in a variety of forms—from print to video to the internet . Media literacy builds an understanding of the role of media in society as well as essential skills of inquiry and self-expression necessary for citizens of a democracy."

In other words, media literacy is the ability to apply critical thinking skills to the messages, signs, and symbols transmitted through mass media .

We live in a world that is saturated in media of all kinds, from newspapers to radio to television to the internet. Media literacy enables us to understand and evaluate all of the media messages we encounter on a daily basis, empowering us to make better choices about what we choose to read, watch, and listen to. It also helps us become smarter, more discerning members of society.

Media literacy is seen as an essential 21st-century skill by educators and scholars, including media psychologists . In fact, the mission statement of Division 46 of the American Psychological Association , the Society for Media Psychology and Technology , includes support for the development of media literacy.

Despite this, many people still dismiss media as harmless entertainment and claim they aren't influenced by its messages. However, research findings consistently demonstrate that people are impacted by the media messages they consume.

Media literacy interventions and education help children and adults recognize the influence media has and give them the knowledge and tools to mitigate its impact.

The earliest attempts at media literacy education are often traced back to the British Film Institute's push in the late 1920s and early 1930s to teach analytical skills to media users. Around the same time in America, the Wisconsin Association for Better Broadcasters sought to teach citizens to be more critical consumers of media.

However, the goal of these initial media literacy efforts, which continued into the 1960s, was to protect students from media by warning them against its consumption. Despite this perspective, the dominance of media—and television in particular—continued to grow, even as interest in media literacy education waned.

More recently, the advent of the internet and portable technologies that enable us to consume media anywhere and anytime has led to a resurgence in the call for media literacy. Yet the goal is no longer to prevent people from using media, but to help them become more informed, thoughtful media consumers.

Although media literacy education has now become accepted and successful in English-speaking countries including Australia, Canada, and Britain, it has yet to become a standard part of the curriculum in the United States, where a lack of centralization has led to a scattershot approach to teaching practical media literacy skills.

Despite America's lack of a standardized media literacy curriculum, study after study has shown the value of teaching people of all ages media literacy skills.

For example, a review of the research on media literacy education and reduction in racial and ethnic stereotypes found that children as young as 12 can be trained to recognize bias in media depictions of race and ethnicity and understand the harm it can cause.

Though the authors note that this topic is still understudied, they observe that the evidence suggests media literacy education can help adolescents become sensitive to prejudice and learn to appreciate diversity.

Meanwhile, multiple studies have shown that media literacy interventions reduce body dissatisfaction that can be the result of the consumption of media messages.

In one investigation, adolescent girls were shown an intervention video by the Dove Self-Esteem Fund before being shown images of ultra-thin models. While a control group reported lower body satisfaction and body esteem after viewing the images of the models, the group that viewed the intervention first didn't experience these negative effects.

Similarly, another study showed college women (who were at high risk for eating disorders ) reported less body dissatisfaction, a lower desire to be thin, and reduced internalization of societal beauty standards after participating in a media literacy intervention. The researchers concluded that media literacy training could help prevent eating disorders in high-risk individuals.

Moreover, studies have shown that media literacy education can help people better discern the truth of media claims, enabling them to detect "fake news" and make more informed decisions.

For instance, research into young adults' assessment of the accuracy of claims on controversial public issues was improved if the subjects had been exposed to media literacy education. In addition, another study showed that only people who underwent media literacy training engaged in critical social media posting practices that prevented them from posting false information about the COVID-19 pandemic.

The evidence for the benefits of media literacy suggests it is valuable for people of all ages to learn to be critical media consumers. Media scholar W. James Potter observes that all media messages include four dimensions:

  • Cognitive : the information that is being conveyed
  • Emotional : the underlying feelings that are being expressed
  • Aesthetic: the overall precision and artistry of the message
  • Moral : the values being conveyed through the message

Media psychologist Karen Dill-Shackleford suggests that we can use these four dimensions as a jumping off point to improve our media literacy skills. For example, let's say while streaming videos online we're exposed to an advertisement for a miracle weight loss drug. In order to better evaluate what the ad is really trying to tell us, we can break it down as follows:

  • On the cognitive dimension we can assess what information the ad is conveying to us by asking some of the following questions: What does the ad promise the drug will do? Does it seem likely the drug can deliver on those promises? Who would need this kind of drug?
  • On the emotional dimension, we can evaluate the feelings the creator of the ad wants us to feel: Do they want us to feel insecure about our weight? Do they want us to imagine the positive ways this drug could change our lives? Do they want us to envision the satisfaction we would feel after the drug delivers its quick fix?
  • On the aesthetic dimension, we can determine how the ad employs messages and images to make us believe the product will deliver on its promises: Does the ad show "before" and "after" images of someone who supposedly took the drug? Does the "before" image look sad and the "after" image happy? Does the ad offer testimonials from people that are identified as experts?
  • On the moral dimension, we can examine what the ad makers wanted to say: Are they equating thinness with happiness? Are they sending the message that it's a moral failing when someone is overweight? Are they saying that one has to be thin to be loved and respected?

This is one avenue for learning to practice media literacy in everyday life. Remember, the purpose of media literacy isn't to enjoy media less, it's to give people the tools to be active media consumers.

A Word From Verywell

Not only will media literacy enable you to detect, analyze, and evaluate negative or false media messages, it will actually enable you to enjoy media more because it puts control over the media back into your hands. And research shows this is likely to increase your health and happiness.

Media Literacy: A Definition and More . Center for Media Literacy.

About the Society for Media Psychology & Technology . Society for Media Psychology & Technology, Division 46 of the American Psychological Association. 2013.

Dill-Shackleford KE.  How Fantasy Becomes Reality . New York: Oxford University Press; 2009.

Arke ET. Media Literacy: History, Progress, and Future Hopes . In: Dill-Shackleford KE, ed.  The Oxford Handbook Of Media Psychology . 1st ed. New York: Oxford University Press; 2012. doi:10.1093/oxfordhb/9780195398809.013.0006

Scharrer E, Ramasubramanian S. Intervening in the Media's Influence on Stereotypes of Race and Ethnicity: The Role of Media Literacy Education .  Journal of Social Issues . 2015;71(1):171-185. doi:10.1111/josi.12103

Halliwell E, Easun A, Harcourt D. Body dissatisfaction: Can a short media literacy message reduce negative media exposure effects amongst adolescent girls?  Br J Health Psychol . 2011;16(2):396-403. doi:10.1348/135910710x515714

Coughlin JW, Kalodner C. Media literacy as a prevention intervention for college women at low- or high-risk for eating disorders .  Body Image . 2006;3(1):35-43. doi:10.1016/j.bodyim.2006.01.001

Kahne J, Bowyer B. Educating for Democracy in a Partisan Age: Confronting the Challenges of Motivated Reasoning and Misinformation .  Am Educ Res J . 2016;54(1):3-34. doi:10.3102/0002831216679817

Melki J, Tamim H, Hadid D, Makki M, El Amine J, Hitti E. Mitigating infodemics: The relationship between news exposure and trust and belief in COVID-19 fake news and social media spreading .  PLoS One . 2021;16(6). doi:10.1371/journal.pone.0252830

Potter WJ.  Media Literacy . 4th ed. Los Angeles: SAGE; 2008.

By Cynthia Vinney, PhD Cynthia Vinney, PhD is an expert in media psychology and a published scholar whose work has been published in peer-reviewed psychology journals.

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Literacy Ideas

How to Write Perfect Persuasive Essays in 5 Simple Steps

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WHAT IS A PERSUASIVE ESSAY?

What is a persuasive essay?

A persuasive text presents a point of view around a topic or theme that is backed by evidence to support it.

The purpose of a persuasive text can be varied.  Maybe you intend to influence someone’s opinion on a specific topic, or you might aim to sell a product or service through an advertisement.

The challenge in writing a good persuasive text is to use a mix of emotive language and, in some cases, images that are supported by hard evidence or other people’s opinions.

In a persuasive essay or argument essay, the student strives to convince the reader of the merits of their opinion or stance on a particular issue. The student must utilise several persuasive techniques to form a coherent and logical argument to convince the reader of a point of view or to take a specific action.

Persuasive essay | persuasive essays | How to Write Perfect Persuasive Essays in 5 Simple Steps | literacyideas.com

PERSUADING PEOPLE REQUIRES A CONSISTENT APPROACH…

Persuasive texts are simple in structure.  You must clearly state your opinion around a specific topic and then repeatedly reinforce your opinions with external facts or evidence.  A robust concluding summary should leave little doubt in the reader’s mind.  ( Please view our planning tool below for a detailed explanation. )

TYPES OF PERSUASIVE TEXT

We cover the broad topic of writing a general persuasive essay in this guide, there are several sub-genres of persuasive texts students will encounter as they progress through school. We have complete guides on these text types, so be sure to click the links and read these in detail if required.

  • Argumentative Essays – These are your structured “Dogs are better pets than Cats” opinion-type essays where your role is to upsell the positive elements of your opinions to your audience whilst also highlighting the negative aspects of any opposing views using a range of persuasive language and techniques.
  • Advertising – Uses persuasive techniques to sell a good or service to potential customers with a call to action.
  • Debating Speeches – A debate is a structured discussion between two teams on a specific topic that a moderator judges and scores. Your role is to state your case, sell your opinions to the audience, and counteract your opposition’s opinions.
  • Opinion Articles, Newspaper Editorials. – Editorials often use more subtle persuasive techniques that blur the lines of factual news reporting and opinions that tell a story with bias. Sometimes they may even have a call to action at the end.
  • Reviews – Reviews exist to inform others about almost any service or product, such as a film, restaurant, or product. Depending on your experiences, you may have firm opinions or not even care that much about recommending it to others. Either way, you will employ various persuasive techniques to communicate your recommendations to your audience.
  • Please note a DISCUSSION essay is not a traditional persuasive text, as even though you are comparing and contrasting elements, the role of the author is to present an unbiased account of both sides so that the reader can make a decision that works best for them. Discussions are often confused as a form of persuasive writing.

A COMPLETE TEACHING UNIT ON PERSUASIVE WRITING SKILLS

Persuasive essay | opinion writing unit 1 | How to Write Perfect Persuasive Essays in 5 Simple Steps | literacyideas.com

Teach your students to produce writing that  PERSUADES  and  INFLUENCES  thinking with this  HUGE  writing guide bundle covering: ⭐ Persuasive Texts / Essays ⭐ Expository Essays⭐ Argumentative Essays⭐ Discussions.

A complete 140 PAGE unit of work on persuasive texts for teachers and students. No preparation is required.

THE STRUCTURE OF A PERSUASIVE ESSAY

Persuasive essay | persuasive essay template | How to Write Perfect Persuasive Essays in 5 Simple Steps | literacyideas.com

1. Introduction

In the introduction, the student will naturally introduce the topic. Controversial issues make for great topics in this writing genre. It’s a cliche in polite society to discourage discussions involving politics, sex, or religion because they can often be very divisive. While these subjects may not be the best topics of conversation for the dinner table at Thanksgiving, they can be perfect when deciding on a topic for persuasive writing. Obviously, the student’s age and abilities should be considered, as well as cultural taboos, when selecting a topic for the essay. But the point holds, the more controversial, the better.

Let’s take a look at some of the critical elements of the introduction when writing a persuasive essay:

Title: Tell your audience what they are reading.

This will often be posed as a question; for example, if the essay is on the merits of a vegetarian lifestyle, it may be called something like: To Eat Meat or Not?

Hook : Provide your audience with a reason to continue reading.

As with any genre of writing, capturing the reader’s interest from the outset is crucial. There are several methods of doing this, known as hooks. Students may open their essays with anecdotes, jokes, quotations, or relevant statistics related to the topic under discussion.

Background: Provide some context to your audience.

In this introductory section, students will provide the reader with some background on the topic. This will place the issue in context and briefly weigh some opinions on the subject.

Thesis statement: Let the audience know your stance.

After surveying the topic in the first part of the introduction, it is now time for the student writer to express their opinion and briefly preview the points they will make later in the essay.

2. Body Paragraphs

The number of paragraphs forming this essay section will depend on the number of points the writer chooses to make to support their opinion. Usually three main points will be sufficient for beginning writers to coordinate. More advanced students can increase the number of paragraphs based on the complexity of their arguments, but the overall structure will largely remain intact.

Be sure to check out our complete guide to writing perfect paragraphs here .

The TEEL acronym is valuable for students to remember how to structure their paragraphs.  Read below for a deeper understanding.

Topic Sentence:

The topic sentence states the central point of the paragraph. This will be one of the reasons supporting the thesis statement made in the introduction.

These sentences will build on the topic sentence by illustrating the point further, often by making it more specific.

These sentences’ purpose is to support the paragraph’s central point by providing supporting evidence and examples. This evidence may be statistics, quotations, or anecdotal evidence.

The final part of the paragraph links back to the initial statement of the topic sentence while also forming a bridge to the next point to be made. This part of the paragraph provides some personal analysis and interpretation of how the student arrived at their conclusions and connects the essay as a cohesive whole.

3. Conclusion

The conclusion weaves together the main points of the persuasive essay. It does not usually introduce new arguments or evidence but instead reviews the arguments made already and restates them by summing them up uniquely. It is important at this stage to tie everything back to the initial thesis statement. This is the writer’s last opportunity to drive home their point, to achieve the essay’s goal, to begin with – persuade the reader of their point of view.

Persuasive essay | 7 top 5 essay writing tips | How to Write Perfect Persuasive Essays in 5 Simple Steps | literacyideas.com

Ending an essay well can be challenging, but it is essential to end strongly, especially for persuasive essays. As with the hooks of the essay’s opening, there are many tried and tested methods of leaving the reader with a strong impression. Encourage students to experiment with different endings, for example, concluding the essay with a quotation that amplifies the thesis statement.

Another method is to have the student rework their ending in simple monosyllabic words, as simple language often has the effect of being more decisive in impact. The effect they are striving for in the final sentence is the closing of the circle.

Several persuasive writing techniques can be used in the conclusion and throughout the essay to amp up the persuasive power of the writing. Let’s take a look at a few.

ETHOS, PATHOS & LOGOS TUTORIAL VIDEO (2:20)

Persuasive essay | RHETORIC | How to Write Perfect Persuasive Essays in 5 Simple Steps | literacyideas.com

TIPS FOR WRITING A GREAT PERSUASIVE ESSAY

Persuasive writing template and graphic organizer

PERSUASIVE TECHNIQUES

In this article, we have outlined a basic structure that will be helpful to students in approaching the organization of their persuasive writing. It will also be helpful for the students to be introduced to a few literary techniques that will help your students to present their ideas convincingly. Here are a few of the more common ones:

Repetition: There is a reason why advertisements and commercials are so repetitive – repetition works! Students can use this knowledge to their advantage in their persuasive writing. It is challenging to get the reader to fully agree with the writer’s opinion if they don’t fully understand it. Saying the same thing in various ways ensures the reader gets many bites at the ‘understanding’ cherry.

Repetition Example: “The use of plastic bags is not only bad for the environment, but it is also bad for our economy. Plastic bags are not biodegradable, meaning they will not decompose and will continue to take up space in landfills. Plastic bags are also not recyclable, meaning they will not be reused and will instead end up in landfills. Plastic bags are not only bad for the environment, but they are also bad for our economy as they are costly to dispose of and take up valuable space in landfills.”

In this example, the phrase “not only bad for the environment but also bad for our economy” is repeated multiple times to reinforce the idea that plastic bags are not just a problem for the environment but also the economy. The repetition of the phrase emphasizes the point and makes it more persuasive.

It is also important to note that repetition could be used differently, such as repeating a word or phrase to create rhythm or emphasis.

Storytelling: Humans tend to understand things better through stories. Think of how we teach kids important values through time-tested fables like Peter and the Wolf . Whether through personal anecdotes or references to third-person experiences, stories help climb down the ladder of abstraction and reach the reader on a human level.

Storytelling Example: “Imagine you are walking down the street, and you come across a stray dog clearly in need of food and water. The dog looks up at you with big, sad eyes, and you cannot help but feel a twinge of compassion. Now, imagine that same scenario, but instead of a stray dog, it’s a homeless person sitting on the sidewalk. The person is clearly in need of food and shelter, and their eyes also look up at her with a sense of hopelessness.

The point of this story is to show that just as we feel compelled to help a stray animal in need, we should also feel compelled to help a homeless person. We should not turn a blind eye to the suffering of our fellow human beings, and we should take action to address homelessness in our community. It is important to remember that everyone deserves a roof over their head and a warm meal to eat. The story is designed to elicit an emotional response in the reader and make the argument more relatable and impactful.

By using storytelling, this passage creates an image in the reader’s mind and creates an emotional connection that can be more persuasive than just stating facts and figures.

Persuasive essay | Images play an integral part in persuading an audience in advertisements | How to Write Perfect Persuasive Essays in 5 Simple Steps | literacyideas.com

Dissent: We live in a cynical age, so leaving out the opposing opinion will smack of avoidance to the reader. Encourage your students to turn to that opposing viewpoint and deal with those arguments in their essays .

Dissent Example: “Many people argue that students should not have to wear uniforms in school. They argue that uniforms stifle creativity and individuality and that students should be able to express themselves through their clothing choices. While these are valid concerns, I strongly disagree.

In fact, uniforms can actually promote individuality by levelling the playing field and removing the pressure to dress in a certain way. Furthermore, uniforms can promote a sense of community and belonging within a school. They can also provide a sense of discipline and structure, which can help to create a more focused and productive learning environment. Additionally, uniforms can save families money and eliminate the stress of deciding what to wear daily .

While some may argue that uniforms stifle creativity and individuality, the benefits of uniforms far outweigh the potential drawbacks. It is important to consider the impact of uniforms on the school as a whole, rather than focusing solely on individual expression.”

In this example, the writer presents the opposing viewpoint (uniforms stifle creativity and individuality) and then provides counterarguments to refute it. By doing so, the writer can strengthen their own argument and present a more convincing case for why uniforms should be worn in school.

A Call to Action: A staple of advertising, a call to action can also be used in persuasive writing. When employed, it usually forms part of the conclusion section of the essay and asks the reader to do something, such as recycle, donate to charity, sign a petition etc.

A quick look around reveals to us the power of persuasion, whether in product advertisements, newspaper editorials, or political electioneering; persuasion is an ever-present element in our daily lives. Logic and reason are essential in persuasion, but they are not the only techniques. The dark arts of persuasion can prey on emotion, greed, and bias. Learning to write persuasively can help our students recognize well-made arguments and help to inoculate them against the more sinister manifestations of persuasion.

Call to Action Example: “Climate change is a pressing issue that affects us all, and it’s important that we take action now to reduce our carbon footprint and protect the planet for future generations. As a society, we have the power to make a difference and it starts with small changes that we can make in our own lives.

I urge you to take the following steps to reduce your carbon footprint:

  • Reduce your use of single-use plastics
  • Use public transportation, carpool, bike or walk instead of driving alone.
  • Support clean energy sources such as solar and wind power
  • Plant trees and support conservation efforts

It’s easy to feel like one person can’t make a difference, but the truth is that every little bit helps. Together, we can create a more sustainable future for ourselves and for the planet.

So, let’s take action today and make a difference for a better future, it starts with minor changes, but it all adds up and can make a significant impact. We need to take responsibility for our actions and do our part to protect the planet.”

In this example, the writer gives a clear and specific call to action and encourages the reader to take action to reduce their carbon footprint and protect the planet. By doing this, the writer empowers the reader to take action and enables them to change.

Now, go persuade your students of the importance of perfecting the art of persuasive writing!

A COMPLETE UNIT ON TEACHING FACT AND OPINION

Persuasive essay | fact and opinion unit 1 | How to Write Perfect Persuasive Essays in 5 Simple Steps | literacyideas.com

This  HUGE 120 PAGE  resource combines four different fact and opinion activities you can undertake as a  WHOLE GROUP  or as  INDEPENDENT READING GROUP TASKS  in either  DIGITAL  or  PRINTABLE TASKS.

20 POPULAR PERSUASIVE ESSAY TOPICS FOR STUDENTS

Writing an effective persuasive essay demonstrates a range of skills that will be of great use in nearly all aspects of life after school.

Persuasive essay | persuasive essays | How to Write Perfect Persuasive Essays in 5 Simple Steps | literacyideas.com

In essence, if you can influence a person to change their ideas or thoughts on a given topic through how you structure your words and thoughts, you possess a very powerful skill.

Be careful not to rant wildly.  Use facts and other people’s ideas who think similarly to you in your essay to strengthen your concepts.

Your biggest challenge in getting started may be choosing a suitable persuasive essay topic.  These 20 topics for a persuasive essay should make this process a little easier.

  • WHY ARE WE FASCINATED WITH CELEBRITIES AND WEALTHY PEOPLE ON TELEVISION AND SOCIAL MEDIA?
  • IS IT RIGHT FOR SCHOOLS TO RAISE MONEY BY SELLING CANDY AND UNHEALTHY FOODS TO STUDENTS?
  • SHOULD GIRLS BE ALLOWED TO PLAY ON BOYS SPORTING TEAMS?
  • IS TEACHING HANDWRITING A WASTE OF TIME IN THIS DAY AND AGE?
  • SHOULD THERE BE FAR GREATER RESTRICTIONS AROUND WHAT CAN BE POSTED ON THE INTERNET?
  • SHOULD PROFESSIONAL ATHLETES HAVE TO TAKE DRUG TESTS?
  • ARE TEENAGE PREGNANCY SHOWS A NEGATIVE OR POSITIVE INFLUENCE ON VIEWERS?
  • SHOULD GAMBLING BE PROMOTED IN ANY WAY IN SPORTS EVEN THOUGH IT BRINGS IN LARGE AMOUNTS OF REVENUE?
  • SHOULD SPORTING TEAMS THAT LOSE BE REWARDED BY RECEIVING INCENTIVES SUCH AS HIGH DRAFT PICKS AND / OR FINANCIAL BENEFITS?
  • SHOULD SHARKS THAT ATTACK PEOPLE BE DESTROYED? SHOULD WE GET INVOLVED IN FOREIGN CONFLICTS AND ISSUES THAT DON’T DIRECTLY AFFECT OUR COUNTRY?
  • SHOULD WE GET INVOLVED IN FOREIGN CONFLICTS AND ISSUES THAT DON’T DIRECTLY AFFECT OUR COUNTRY?
  • COULD VIDEO GAMES BE CONSIDERED AS A PROFESSIONAL SPORT?
  • IF YOU WERE THE LEADER OF YOUR COUNTRY AND HAD A LARGE SURPLUS TO SPEND, WHAT WOULD YOU DO WITH IT?
  • WHEN SHOULD A PERSON BE CONSIDERED AND TREATED AS AN ADULT?
  • SHOULD SMOKING BECOME AN ILLEGAL ACTIVITY?
  • SHOULD THE VOTING AGE BE LOWERED?
  • DOES PROTECTIVE PADDING IN SPORTS MAKE IT MORE DANGEROUS?
  • SHOULD CELL PHONES BE ALLOWED IN THE CLASSROOM?
  • IS TEACHING A FOREIGN LANGUAGE A WASTE OF TIME?
  • SHOULD WE TEACH ETIQUETTE IN SCHOOLS?

PERSUASIVE PROMPTS FOR RELUCTANT WRITERS

If your students need a little more direction and guidance, here are some journal prompts that include aspects to consider.

  • Convince us that students would be better off having a three-day weekend .  There are many angles you could take with this, such as letting children maximize their childhood or trying to convince your audience that a four-day school week might actually be more productive.
  • Which is the best season?  And why?   You will really need to draw on the benefits of your preferred season and sell them to your audience.  Where possible, highlight the negatives of the competing seasons.  Use lots of figurative language and sensory and emotional connections for this topic.
  • Aliens do / or don’t exist?  We can see millions of stars surrounding us just by gazing into the night sky, suggesting alien life should exist, right? Many would argue that if there were aliens we would have seen tangible evidence of them by now.  The only fact is that we just don’t know the answer to this question.  It is your task to try and convince your audience through some research and logic what your point of view is and why.
  • Should school uniforms be mandatory? Do your research on this popular and divisive topic and make your position clear on where you stand and why.  Use plenty of real-world examples to support your thoughts and points of view.  
  • Should Smartphones be banned in schools?   Whilst this would be a complete nightmare for most students’ social lives, maybe it might make schools more productive places for students to focus and learn.  Pick a position, have at least three solid arguments to support your point of view, and sell them to your audience.

VISUAL JOURNAL PROMPTS FOR PERSUASIVE WRITING

Try these engaging, persuasive prompts with your students to ignite the writing process . Scroll through them.

Persuasive writing prompts

Persuasive Essay Examples (Student Writing Samples)

Below are a collection of persuasive essay samples.  Click on the image to enlarge and explore them in greater detail.  Please take a moment to read the persuasive texts in detail and the teacher and student guides highlight some of the critical elements of writing a persuasion.

Please understand these student writing samples are not intended to be perfect examples for each age or grade level but a piece of writing for students and teachers to explore together to critically analyze to improve student writing skills and deepen their understanding of persuasive text writing.

We recommend reading the example either a year above or below, as well as the grade you are currently working with, to gain a broader appreciation of this text type.

Persuasive essay | year 4 persuasive text example 1536x1536 1 | How to Write Perfect Persuasive Essays in 5 Simple Steps | literacyideas.com

VIDEO TUTORIALS FOR PERSUASIVE WRITING

Persuasive essay | persuasive writing tutorial video | How to Write Perfect Persuasive Essays in 5 Simple Steps | literacyideas.com

OTHER GREAT ARTICLES RELATED TO PERSUASIVE ESSAY WRITING

Persuasive essay | LITERACY IDEAS FRONT PAGE 1 | How to Write Perfect Persuasive Essays in 5 Simple Steps | literacyideas.com

Teaching Resources

Use our resources and tools to improve your student’s writing skills through proven teaching strategies.

WHERE CAN I FIND A COMPLETE UNIT OF WORK ON HOW TO WRITE PERSUASIVE ESSAYS?

persuasive writing unit

We pride ourselves on being the web’s best resource for teaching students and teachers how to write a persuasive text. We value the fact you have taken the time to read our comprehensive guides to understand the fundamentals of writing skills.

We also understand some of you just don’t have the luxury of time or the resources to create engaging resources exactly when you need them.

If you are time-poor and looking for an in-depth solution that encompasses all of the concepts outlined in this article, I strongly recommend looking at the “ Writing to Persuade and Influence Unit. ”

Working in partnership with Innovative Teaching Ideas , we confidently recommend this resource as an all-in-one solution to teach how to write persuasively.

This unit will find over 140 pages of engaging and innovative teaching ideas.

PERSUASIVE ESSAY WRITING CHECKLIST AND RUBRIC BUNDLE

Persuasive essay | WRITING CHECKLISTS | How to Write Perfect Persuasive Essays in 5 Simple Steps | literacyideas.com

The Ultimate Guide to Opinion Writing for Students and Teachers

Persuasive essay | PersuasiveWritingSkills | Top 5 Persuasive Writing Techniques for Students | literacyideas.com

Top 5 Persuasive Writing Techniques for Students

Persuasive essay | persuasiveWriting | 5 Top Persuasive Writing Lesson Plans for Students and Teachers | literacyideas.com

5 Top Persuasive Writing Lesson Plans for Students and Teachers

Persuasive essay | persuasive writing prompts | 23 Persuasive writing Topics for High School students | literacyideas.com

23 Persuasive writing Topics for High School students

Persuasive essay | 1 reading and writing persuasive advertisements | How to Write an Advertisement: A Complete Guide for Students and Teachers | literacyideas.com

How to Write an Advertisement: A Complete Guide for Students and Teachers

Persuasive essay | how to start an essay 1 | How to Start an Essay with Strong Hooks and Leads | literacyideas.com

How to Start an Essay with Strong Hooks and Leads

The content for this page has been written by Shane Mac Donnchaidh.  A former principal of an international school and English university lecturer with 15 years of teaching and administration experience. Shane’s latest Book, The Complete Guide to Nonfiction Writing , can be found here.  Editing and support for this article have been provided by the literacyideas team.

persuasive essays on media literacy

Explore our Premium Teaching Unit on PERSUASIVE TEXTS

Media Literacy and its Influence

Media Literacy is something not everyone has but should Media literacy is being able to read and understand what people say and do in any sort of media. Such as, the Internet, newspaper television shows. As children. we are exposed to media very early on. We read books, watched the news and we all probably had a show that we loved. As a child, I loved Clifford. Clifford was about a huge dog and as a child I thought dogs could get that big.

That is a prime example of being media illiterate media impacted me as a child and it still does today by distorting my views on news and real-life situations. As I said before, I watched Clifford, a show by a huge, red, talking dogs as a naive child, I thought dogs could be bright red, talk and be 25 feet tall. As I grew up and started going to school, I realized that it was not true. Another show I watched as a child is Dragon Tales.

This show was about to children.

They had a rock that they could both hold together and chant and saying and it would transpon them into a magical dragon world. This dragon world was full of friendly, talking dragons This show also distorted my reality as child because I thought if me and one of my siblings could find a magical rock and chant the saying that they said in the show we would be transported into a mystical. magical land of talking dragons.

persuasive essays on media literacy

Proficient in: Communication

“ Amazing writer! I am really satisfied with her work. An excellent price as well. ”

It is comical thinking about it now. I received my first mobile phone when I was 13 years of age It was not a smartphone so I could not get on the internet or google anything. The phone was given to me for the purpose of emergency in case something happened to me or my siblings when my mom was at work. My first smart phone was about a year after that.

It was slide keyboard phone and I loved it I did not spend much time on it because I had no friends, but now that I’m an adult I have a Samsung phone. My weekly usage came out be around 20 hours. Most of that time I spent on YouTube(5hrs), Google(3hrs) and a game that I like playing(2,5hrs). I used messaging app a lot and I checked my Gmail a lot too. Social Media is a great tool people who want to connect with their loved ones from far away or for business to grow and expand Social media is abused, howevert People bully and hurt each other. They say things that they would not really say if they were face-to-face. Being on a social media platform requires a special skill of media literacy. Others with post things that could go two different directions Such as a political statement. Some people will agree, and some will just argue because they want to.

When I had a Facebook account I would post something, and I would forget to be specific and careful with my words. My post would offend my family members and I would not mean to. So, for me, I believe that social media is not for everyone, because not everyone can not get offended at everything someone says. Having media literacy is very imponant for anyone apart of society. We do not want a president or a governor to be naive like we were when we were children. We learn that they things we thought were true when were kids are false because of education. We learn to differentiate between the truth and a lie when we start going to school Media literacy is very important for all of us to get along and to understand and gather information correctly.

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The Importance of Literacy Essay (Critical Writing)

How can literacy affect one’s life essay introduction.

Literacy is a skill that is never late to acquire because it is essential for education, employment, belonging to the community, and ability to help one’s children. Those people, who cannot read, are deprived of many opportunities for professional or personal growth. Unwillingness to become literate can be partly explained by lack of resources and sometimes shame; yet, these obstacles can and should be overcome.

We will write a custom Critical Writing on The Importance of Literacy Essay (Critical Writing) specifically for you for only 9.35/page

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How Can Literacy Affect One’s Life? Essay Main Body

First, one can say that literacy is crucial for every person who wants to understand the life of a society. It is also essential for ability to critically evaluate the world and other people. In his book, Frederick Douglass describes his experiences of learning to read. Being a slave, he had very few opportunities for education.

Moreover, planters were unwilling to teach their slaves any reading skills because they believed that literacy would lead to free thinking and slaves’ aspirations for freedom (Douglass, 96). Overall, they were quite right in their assumption because literacy gives people access to information, and they understand that they can achieve much more than they have. This can be one of the reasons for learning to read.

Yet, literary is essential for many other areas of life, for example, employment. Statistical data show that low-literate adults remain unemployed for approximately six months of the year (Fisher, 211). This problem becomes particularly serious during the time when economy is in the state of recession. It is particularly difficult for such people to retain their jobs especially when businesses try to cut their expenses on workforce.

One should take into account that modern companies try to adapt new technologies or tools, and the task of a worker is to adjust to these changes. Thus, literacy and language proficiency are important for remaining competitive. Furthermore, many companies try to provide training programs to their employees, but participation in such programs is hardly possible with basic reading skills. Thus, these skills enable a person to take advantage of many opportunities.

Additionally, one has to remember that without literacy skills people cannot help their children who may struggle with their homework assignments. Moreover, ability to read enables a person to be a part of the community in which he or she lives. In his essay The Human Cost of an Illiterate Society , Jonathan Kozol eloquently describes the helplessness of illiterate people.

This helplessness manifests itself in a variety of ways; for example, one can mention inability to read medicine prescriptions, contracts, ballot papers, official documents, and so forth (Kozol, unpaged). While speaking about these people, Jonathan Kozol uses the expression “an uninsured existence” which means that they are unaware of their rights, and others can easily exploit them (Kozol, unpaged). To a great extent, illiterate individuals can just be treated as second-class citizens.

This is a danger that people should be aware of. To be an active member of a community, one has to have access to a variety of informational resources, especially, books, official documents, newspapers, printed announcements, and so forth. For illiterate people, these sources are inaccessible, and as a result, they do not know much about the life of a village, town, city, or even a country in which they live.

In some cases, adults are unwilling to acquire literacy skills, because they believe that it is too late for them to do it. Again, one has to remember that there should always be time for learning, especially learning to read.

Secondly, sometimes people are simply ashamed of acknowledging that they cannot read. In their opinion, such an acknowledgment will result in their stigmatization. Yet, by acting in such a way, they only further marginalize themselves. Sooner or later they will admit that ability to read is important for them, and it is better to do it sooner.

Apart from that, people should remember that there are many education programs throughout the country that are specifically intended for people with low literacy skills (Fisher, 214). Certainly, such programs can and should be improved, but they still remain a chance that illiterate adults should not miss. If these people decide to seek help with this problem, they will be assisted by professional educators who will teach them the reading skills that are considered to be mandatory for an adult person.

Although it may seem a far-fetched argument, participation in such programs can open the way to further education. As it has been said by Frederick Douglass learning can be very absorbing and learning to read is only the first step that a person may take (Douglass, 96). This is another consideration that one should not overlook.

The Importance of Literacy: Essay Conclusion

Overall, these examples demonstrate that ability to read can open up many opportunities for adults. Employment, education, and ability to uphold one’s rights are probably the main reasons why people should learn to read. Nonetheless, one should not forget that professional growth and self-development can also be very strong stimuli for acquiring or improving literacy skills. Therefore, people with poor literacy skills should actively seek help in order to have a more fulfilling life.

Works Cited

Douglass, Frederick. “Learning to Read.” Life and Times of Frederick Douglass.

Frederick Douglass. New York: Kessinger Publishing, 2004. Print.

Fisher, Nancy. “Literacy Education and the Workforce: bridging the gap.” Journal of Jewish Communal Service 82. 3 (2007): 210-215. Print.

Kozol, Jonathan. The Human Cost of an Illiterate Society. Vanderbilt Students of Nonviolence, 2008. Web.

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Essays on Media Literacy

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The array of written assignments you might be tasked with while studying Media Literacy is stunning. If some are too challenging, an expertly crafted sample Media Literacy piece on a related subject might lead you out of a dead end. This is when you will definitely acknowledge WowEssays.com ever-expanding directory of Media Literacy essay samples meant to ignite your writing enthusiasm.

Our directory of free college paper samples showcases the most vivid instances of top-notch writing on Media Literacy and related topics. Not only can they help you develop an interesting and fresh topic, but also exhibit the effective use of the best Media Literacy writing practices and content organization techniques. Also, keep in mind that you can use them as a source of dependable sources and factual or statistical data processed by real masters of their craft with solid academic experience in the Media Literacy field.

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Sample research paper on wid iii assignment.

December 11, 16

Diversity In The Media Literature Review Sample

Introduction

The media is a very strong tool that can be used to either unite or divide a nation. There are many variables and features that come together to define diversity matters and its scope in the media. This is a literature review that critiques and analyzes the various elements of diversity in the media. It will review general patterns in contemporary American media and move on to evaluate theories and concepts that relate to the matter.

The Scope of Diversity in the American Media

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Major Developments In Mass Media Over The Last Century

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COMMENTS

  1. What is media literacy, and why is it important?

    Media literacy is the ability to identify different types of media and understand the messages they're sending. Kids take in a huge amount of information from a wide array of sources, far beyond the traditional media (TV, radio, newspapers, and magazines) of most parents' youth. There are text messages, memes, viral videos, social media, video ...

  2. Why is media literacy important, in school and in society?

    Understanding media may help you do better at school or work (e.g., writing a persuasive essay). Media literacy can also help people decide what they want to learn more about to fill in the gaps in knowledge the traditional media may have left out. Media literacy extends beyond just news consumption.

  3. Media and Information Literacy, a critical approach to ...

    Media and Information Literacy (MIL) emphasizes a critical approach to literacy. MIL recognizes that people are learning in the classroom as well as outside of the classroom through information, media and technological platforms. It enables people to question critically what they have read, heard and learned. As a composite concept proposed by ...

  4. Media Literacy, Essay Example

    Media literacy is a complex issue that requires further investigation and evaluation in the modern era. It is important to identify the resources that are required to effectively adapt to a media-filled culture, whereby there are significant opportunities to achieve growth and change in the context of new ideas for growth and maturity for the ...

  5. Argumentative Essay On Media Literacy

    Argumentative Essay On Media Literacy Decent Essays 806 Words 4 Pages Open Document Some of the fiercest, most passionate, and most widespread debates in America involve education, and rightly so.

  6. Media Literacy

    The benefits of media literacy for students are multiple. First and foremost, media literacy helps students become wiser consumers of media as well as responsible producers of their own media. Along those same lines, teaching media literacy helps to foster critical thinking in students. This type of thinking can eventually become second nature ...

  7. Media Literacy in the Classroom Essay

    Media literacy is defined as "the ability to access, analyze, evaluate, and communicate messages in a variety of forms" (Know TV). In more practical terms, media literacy means questioning the media and interpreting its many messages accordingly. Students are exposed to mass quantities of media on a daily basis.

  8. Media Literacy Essay ⋆ Education Essay Examples ⋆ EssayEmpire

    In P. McLaren, R. Hammer, D. Sholle, & S. Reilly (Eds.), Rethinking media literacy: A critical pedagogy of representation (pp. 7-31). New York: Peter Lang. This example Media Literacy Essay is published for educational and informational purposes only. If you need a custom essay or research paper on this topic please use our writing services.

  9. What Is Media Literacy?

    Media literacy enables us to understand and evaluate all of the media messages we encounter on a daily basis, empowering us to make better choices about what we choose to read, watch, and listen to. It also helps us become smarter, more discerning members of society. Media literacy is seen as an essential 21st-century skill by educators and ...

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    In more practical terms, media literacy means questioning the media and interpreting its many messages accordingly. Students are exposed to mass quantities of media on a daily basis. They watch television and movies, read books, newspapers, and magazines, listen to music, and in more recent years explore the Internet. 1340 Words.

  11. Media Literacy: A Complete Guide

    What is media Literacy? Media literacy is understanding, analysing, and creating media messages. It is an evolving skill set that teachers and students need to understand in greater detail as how we consume and create media is constantly moving and becoming more complex to decipher.

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  17. Advancements in Media Training and Cultivation: A ...

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    9. Media Literacy is something not everyone has but should Media literacy is being able to read and understand what people say and do in any sort of media. Such as, the Internet, newspaper television shows. As children. we are exposed to media very early on. We read books, watched the news and we all probably had a show that we loved.

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    Essay Main Body. First, one can say that literacy is crucial for every person who wants to understand the life of a society. It is also essential for ability to critically evaluate the world and other people. In his book, Frederick Douglass describes his experiences of learning to read.

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    Skills: Literacy - to read English for handouts. Spoken - to understand English and follow verbal instructions, to understand feedback and give tutor information re: progress. Written - to complete enrolment forms, health forms, learning aims. 5208 Words. 21 Pages.

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  23. Persuasive Essay About Media Literacy

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